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Portfolio Overview · Full Engagement Marketing Company / 2025
Full Engagement Overview

End-to-End Marketing Ops Buildout for a Marketing Company

Built the complete marketing operations infrastructure from scratch — CRM setup, tagging and segmentation, drip campaigns, website CTA tracking, and an AI-powered lead magnet that generates personalized business analysis reports on demand using the Claude API.
3 Systems built
AI Claude API integrated
0 Manual steps after lead submits
Full Pre-launch delivery
Three connected deliverables
Deliverable 01 — Centrepiece
AI-Powered Lead Magnet

Form submission → Claude API → personalized report → CRM. Zero manual steps.

  • Custom HTML intake form
  • n8n automation workflow
  • Claude API business analysis
  • HTML results page output
  • Automatic CRM routing
Deliverable 02 — Foundation
CRM Build from Scratch

Built from zero before launch — tags, segments, drips, pipeline stages, and website tracking wired in from day one.

  • Full platform configuration
  • Tag and segment architecture
  • Drip campaigns per segment
  • Pipeline stages defined
  • Website CTA tracking
Deliverable 03 — Connective Layer
n8n Automation Workflow

Ties everything together — one flow from form submission to AI report to CRM entry.

  • Form → Claude API trigger
  • Report generation and delivery
  • Lead routed to CRM automatically
  • Tagged on entry, ready for drip
  • Zero manual steps end-to-end
How the AI lead magnet runs
Prospect Fills custom HTML intake form
n8n Workflow triggered — data passed to Claude
Claude API Generates personalized business analysis
Report HTML results page with 5 opportunities + CTA
CRM Lead enters pipeline, tagged, drip fires
Full stack used
n8n Claude API CRM Platform HTML (form + results) Google Sheets Website CTA tracking
See the individual case studies
Two individual case studies go deeper — AI-Powered Lead Magnet and CRM Build from Scratch.