Case Study
LinkedIn Outreach Campaign That Built an Inbound Pipeline for an AI Startup
Researched target demographics, built filtered prospect lists using Sales Navigator, and ran an automated outreach campaign through the CEO's LinkedIn profile via Dripify — generating a consistent pipeline of C-level leads across the US with no ad spend.
What I did
No paid budget. Ran a founder-led LinkedIn outreach campaign through the CEO's profile targeting C-suite decision-makers across the US AI sector.
Researched target demographics and prioritized states by AI adoption. Built Sales Navigator lists, wrote all sequence copy, automated via Dripify. After batch one, re-assessed performance and adjusted filters — improved both rates in subsequent runs.
What I built
01
Demographic research: identified target job titles, industries, company sizes, and US states with the highest AI adoption potential before building any list.
02
Sales Navigator filter builds: translated research into precise lead filters — title, industry, company size, geography — to generate qualified prospect lists.
03
Dripify automation sequences: built two separate drip flows — one for accepted connections (3 steps) and one for non-accepted (4 steps) — each running over a one-month window.
04
Campaign copy: wrote all connection requests, follow-up messages, and email touchpoints in the sequence.
05
Post-campaign analysis and retargeting: reviewed batch 1 results, identified what was and wasn't converting, and adjusted the list filters for batch 2 to improve performance.