Case Study

Running the Content Production Pipeline for a Weekly AI-Powered YouTube Show

Came in as a support role and took ownership of most of the production pipeline — writing the weekly news segment, operating the AI twin to generate raw video, clipping for social, and managing all post-production assets for a recurring weekly show.

2 Weekly show segments

1+ Years of production

5+ Asset types per episode

Multi Platform distribution

What I did

Joined as support, took ownership of most of the production pipeline. Weekly show with two segments — AI news rundown and a topic discussion — published on YouTube and distributed across social.

For the news segment: wrote the script, operated the AI twin to generate the video, handled all post-production. For the discussion segment: owned everything after the script. Role grew from assistant to end-to-end production lead over 1+ year.

What I owned

01 News segment scripting: researched and wrote the weekly top news script from scratch for each episode.

02 AI twin operation: used the AI twin platform to produce the raw video output for the news segment, directly operating the product the company was building.

03 Social media clipping: cut long-form episodes into short clips optimized for each platform, with captions and formatting applied per channel.

04 Visual asset production: created thumbnails, banners, and episode graphics for YouTube and social platforms each week.

05 Production coordination: worked with the video editor on final cuts and managed the full asset handoff for multi-platform publishing on a weekly schedule.

06 Multi-platform distribution: managed content uploads and scheduling across YouTube and social channels for each episode.

Show structure and ownership

Segment 1 — Weekly Top News

Script written by me from scratch each week
Raw video produced via AI twin platform
Clipped, captioned, and distributed to social
Thumbnails and banners created per episode

Segment 2 — AI Topic Discussion

Script pre-written by the team
Post-production owned fully by me
Clipping, captions, and social formatting
Coordinated final cut with video editor

Weekly production pipeline

Script Research + write news segment

›

AI Production Generate raw video via AI twin

›

Edit Video editor final cut

›

Assets Thumbnails, banners, captions

›

Clips Short-form cuts for social

›

Publish YouTube + social distribution

Tools used

AI Twin Platform YouTube Studio Canva Video editing tools Social media platforms Caption tools

What made this different

The news segment was produced entirely through the AI twin — writing the script, running it through the platform, and publishing the output. This was the product being demonstrated in real use, not just content about it.